Upstate Market Update

Spring 2021

Upstate Market "Healthy" Despite Tumultuous 2020

While a great deal of unrest was brought upon the commercial real estate industry in 2020, the Upstate market appears to have “weathered the storm” well. Our region's commercial real estate market was able to make it through relatively unscathed due to multiple factors including a thoughtful approach by South Carolina state leadership as to the degree to which businesses were locked down (or out) during the pandemic; continued in-migration (population growth); a general lack of speculative overbuilding (unlike the 2008-09 recession); and healthy capital markets (most property owners were not overleveraged in March 2020). We experienced a significant dip in transaction volume in Greenville as every major asset class saw a drop of 40-60% in transaction volume (2020 vs. 2019), but surprisingly all asset classes with the exception of retail saw a continued rise in average sales price of anywhere from 2.6% (multi-family) to 5.3% (industrial). This increase came about despite vacancies increasing in every asset class as tenants took a huge pause in executing leases from mid-March through most of the summer of 2020. The Turnover Ratio (transaction value/total market value) for all asset classes dropped below the 4% mark, which many investment experts consider the break point for a “healthy” market. Even the multi-family sector, which over the past five years saw an annual turnover rate of 7-9% in the Upstate, dropped to 2.8%. Interestingly, the office sector was the highest at 3.88%. This was likely due to investors seeing greater opportunity in the sector and more owners needing to sell.

Industrial Market Update


The industrial sector continues to expand both in terms of new space being brought to market as well as the overall market value. In fact, the total market value of all industrial properties in the Upstate exceeded $11 billion for the first time. Furthermore, the projection is for the value of all assets to grow from $11.38B (end of 2020) to $11.92B (end of 2021), a 4.7% growth. The inventory of industrial properties is slated to increase from 231.8M sf to 234.7M, which is less growth than seen in recent years and probably good news for the Upstate since we witnessed a slowdown in leasing activity with an overall NET negative absorption of approximately 688,000 sf, the first the market gave back space since 2012.

Aggregate sales activity in the Upstate industrial market totaled $455.6M, equating to a 4% turnover ratio. Spartanburg led the way at 5% (rounded), and Greenville trailed at 3%. The Spartanburg market witnessed a total of $258.6M in transactions while Greenville’s total volume declined from 2019 to $197M. Interestingly, the average price point in Spartanburg was $51 per SF in 2020 while Greenville was $46 per SF. Average cap rates were 7.7% and 8.2%, respectively. The higher average price per square foot and lower cap rates in Spartanburg were attributed to the properties in Spartanburg (on average) being newer (and larger) than the Greenville properties.

As long as the pandemic continues to wane, interest rates remain low against historic averages, and the availability of capital remains strong in the region, we believe the Upstate market will enjoy a healthy rebound in transaction activity in 2021. Institutional investors clearly have found a home in the Upstate market, and an ever-increasing number of private equity firms and high net worth investors have demonstrated a desire to acquire properties in this market. Savvy investors recognize the strategic location of the Greenville/Spartanburg market and the long-term appreciation potential of a well-located investment in the Upstate region.

Gary Lyons, CCIM SIOR Principal gary.lyons@avisonyoung.com +1.864.535.5142

Kristin Cameron McDonald, J.D. Associate kristin.mcdonald@avisonyoung.com +1.864.448.0639

Rob Howell, MBA Sr. Vice President rob.howell@avisonyoung.com +1.864.448.0629