Marketing Strategy
Creating your vision with our in-house creative team
Our in-house creative team capabilities
Our centralized creative design team develops customized campaigns in-house.
- Property branded brochure
- Digital marketing
- View The Space reporting
- Marketing center
- Boards and banners
- Site signage
- Brokerage campaign
- 3D virtual tours
- Broker events
- Property website
- Promotional gifts
- Media / thought leadership events
- CoStar | Loopnet | Buildout
- Print and digital advertising
- Social media tools and analytics
- Project videos
Video / virtual tours
Virtual tours and/or 3D Models can be the very reason tenants submit proposals or shortlist properties. Many companies need to gain consensus as employees remote work, virtual tours have become a significant crutch to the decision-making process.
Advertising
Avison Young utilizes RealtyAds to produce effective digital ad campaigns reaching target audiences and marketing directly to the end user, while tracking market exposure of our properties.
Reaching targeted tenants
Go-to-market strategy
First 100 days. Create awareness. Build a buzz.
- Execute exclusive contract between AY and Industrious
- Craft a cohesive PR announcement about our new partnership - CRE/PR media engagement - Digital media sponsorship, target speaking, and panel opportunities
- Streamline communication and materials between Industrious & Avison Young
- Produce a comprehensive, creative, digital marketing campaign - Update digital marketplaces (CoStar, VTS, LoopNet, Buildout, etc) - Design digital brochure - Create virtual tours and video teasers - Upload all to Avant platform - Implement social media marketing and digital ads
- Brokerage community engagement - Ongoing touches via weekly email campaigns, social media, etc. - Strategic in person meetings with brokers - Host a virtual broker event/competition with prizes (example/ Flex Office JeoParody)
- Strategic engagement with Craig
More on marketing
