Office Market Report / Second Quarter 2022

Edmonton, AB

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2022 NHL Playoffs a home run

Is there anything better than the unbridled joy of celebrating a championship? It is the singular dream that all athletes chase year after year. Fans of the teams gather in and around stadiums, bars, pubs, restaurants, and patios to celebrate the success of their team. Though the Edmonton Oilers bowed out in the final four, it is ICE District that can be declared the winner of the Stanley Cup Playoffs, attracting visitors from all over to the new hub of the city.

2022 NHL Playoffs a home run

Is there anything better than the unbridled joy of celebrating a championship? It is the singular dream that all athletes chase year after year. Fans of the teams gather in and around stadiums, bars, pubs, restaurants, and patios to celebrate the success of their team. Though the Edmonton Oilers bowed out in the final four, it is ICE District that can be declared the winner of the Stanley Cup Playoffs, attracting visitors from all over to the new hub of the city.

According to Avison Young’s market leading Vitality Index, the area surrounding Stantec Tower and ICE District experienced an average weekly visitor volume of 4,314 during the month of April, increasing to 6,779 visitors during the postseason, and peaking at 9,432 visitors at the end of May. This dramatic increase in foot traffic (over 100%) is approximately 2,000 persons higher than the previously highest observed point since Avison Young began tracking this data in 2019. It is difficult to imagine a better soft launch for the affectionally named “Moss Pit.”

The Plaza reaching capacity every game demonstrated high demand for community-oriented events in the wake of the pandemic. Thanks to the versatility of this space, ICE District can and will be used on a year-round basis, attracting people downtown to stimulate economic and social activity. Look forward to the completion of the initial phase of this development, which will see Canadian Western Bank move their headquarters and Molson Canadian Brewhouse add a flagship space to the Plaza. The Oilers will need the extra support to dethrone the Avalanche in 2023.

Avant by Avison Young and Orbital Insights | www.avisonyoung.com you ever do!

Red Hot ICE District

It has been an exciting few months for development in the core of the city. Qualico Properties recently broke ground on their master-planned residential community, Station Lands, immediately north of EPCOR Tower. The first phase of this development will see two buildings constructed, one mid-rise and one high-rise, containing 285 and 326 residential units, respectively. These buildings will also include commercial and family-friendly public spaces that will connect to EPCOR Tower and Buco Pizzeria directly by pedway. Their anticipated opening of 2024 is just on the horizon and will inject density mere steps away from Churchill Square, Stanley Milner Public Library, and of course, ICE District. 1

On the other side of 101st Street, the recent proposal for Village at ICE District has generated a lot of buzz and excitement. The development would consist of mixed-use commercial, retail, and industrial space, in addition to adding up to 2,500 residential units just north of Rogers Place. With a carefully designed mix of high and mid-rise buildings, enviable views of Downtown will be available to as many as possible. Though the project still requires approval from the City of Edmonton, it was approved by the Edmonton Design Committee and has the support of O-day’min Councillor Anne Stevenson and Vice-President of the Central McDougall Community League, Warren Champion.2

These new and invigorating developments will revitalize the area and attract activity back to Downtown (we’re excited to monitor the Vitality Index in a few years time), but there is something to be said about preserving Edmonton’s heritage. Take for example the Affordable Mini-Storage Building, formerly the Horne Pitfield Warehouse, on the northeast corner of 104th Street and 103rd Avenue. The historical façade of this 111-year-old brick warehouse will become the new exterior cladding of a mixed-use, 40-to-45 storey tower, developed by Limak Investments Inc. Compromises such as these allow a growing city and densifying Downtown to remain connected to the humble roots of Edmonton in the early 1900s.3

Not to be outdone

The aforementioned projects will undoubtedly transform the landscape of Downtown Edmonton in the coming years, but there is a different form of transformation happening in the here and now. Many building owners wisely chose to embrace the headwinds of the pandemic, invest in the renovation and revitalization of their existing assets, and differentiate themselves from others in their class. Avison Young has tracked six buildings in Downtown Edmonton which have undergone significant refurbishment since 2020, making their product more enticing to prospective tenants:

- ATCO Centre: Exterior renovation

- Baker Centre: Main floor lobby renovation

- Bell Tower: Improvements to shared amenities & common spaces

- Manulife Place: Improvements to common spaces, HVAC upgrades

- 44 Capital: Improvements to shared amenities, HVAC upgrades

- 10117 Jasper Avenue: Exterior renovation, improvements to shared amenities & common spaces

Baker Centre lobby renovation rendering

Absent from this list is the 23-storey former Enbridge Tower on the corner of Jasper Avenue and 102nd Street, which is undergoing a far more substantial renovation. Work is already underway to convert the highly recognizable office building into a mixed-use one. 274 apartment units will be layered between three floors of office space at the top of the building and two floors of amenity space on the bottom. As soon as this summer, improvements will begin on both the exterior and ground level to enhance the street-front experience. 4

Office-to-apartment conversions are gaining traction in Alberta as an effective solution to a multi-faceted problem: decreased demand for office space (especially buildings built fifty or more years ago) and increased demand for well-located residential space with modern finishes. Calgary recently added two more office tower conversions late in Q2 (United Place and Canadian Centre) in addition to the three previously announced in Q1. A look south to America, however, paints a much more assertive picture. In 2020 and 2021, approximately 13,250 units were added to their rental universe, with nearly 7,000 more units set for conversion in 2022.5

Former Enbridge Tower, 2004

Paradise on a parking lot

What do New York and Edmonton have in common? A vibrant theatre scene, outstanding multi-cultural cuisine, and as soon as summer 2025, a central park in the heart of the city. Warehouse Park will be nearly four acres of multi-use greenspace, bordered by Jasper & 102nd Avenue and 106th & 108th Street. This type of slow-paced, relaxational amenity will be an excellent compliment to our more recreational river valley. In some ways, it might be the most impressive development of this report – stay tuned for the City of Edmonton to release their “What We Heard Report” soon.6

Who better to support enjoy this outdoor haven than the future residents of The Parks on the northeast corner of Jasper Avenue and 108th Street? Pangman Developments and Maclab Development Group broke ground on this 1,050 unit building early in the quarter. The two towers (45- and 35-storeys) will be connected by a thirteen-storey podium and incorporate affordable housing without ostracizing lower-income residents. This massive project will certainly redefine both the skyline of Downtown Edmonton and the street-front of Jasper Avenue.7

Roaring Twenties

By now, careful readers will have noticed that in a single quarter, construction began on 2,000 residential units with an additional 2,500 proposed at Village at ICE District (more, if the Horne Pitfield Warehouse Tower incorporates residential space). These 4,500 residential units will be contained exclusively within the Financial, Warehouse, and ICE Districts. To put that number into perspective, it is 800 units more than the record 3,700 that were completed across Edmonton in 2021.8

It's important to take a moment to temper expectations about the pace of this transformation. It will take years, if not the better part of this decade, to actualize as it has been proposed. These are pioneering developments, but Edmonton is a homesteading city. It takes time and patience to build a city right, but we will enjoy the fruits of our efforts. Each new tenant is a net positive in a revitalizing city core and this blend of strategically aligned density will be sure to create its own success by momentum.

Despite the headlines, Downtown Edmonton has a lot going for it – all that is missing is more foot traffic. We look forward to sharing the results of our Vitality Index with readers on an ongoing basis to demonstrate the impact of density on demand for office space and retail amenities.

Greater Edmonton Area Market Fundamentals

17.1%

Average Vacancy Rate Downtown Edmonton

14.3%

Average Vacancy Rate Suburban Edmonton

15.9%

Average Vacancy Rate Overall Edmonton

$17.50

Average Rental Rate Downtown Edmonton

$16.80

Average Rental Rate Suburban Edmonton

$17.20

Average Rental Rate Overall Edmonton

Download PDF of the statistics

References

  1. Qualico Properties Celebrates Groundbreaking of Edmonton’s Station Lands
  2. Katz Group pitches urban village for land north of Rogers Place | CBC News
  3. Old meets new: Tower in historic warehouse on Edmonton's 104th Street gets nod from city council | CBC News
  4. Enbridge Tower set to reopen as apartment building | Taproot Edmonton
  5. The top 10 cities turning old office buildings into apartments | cnbc.com
  6. Warehouse Park | City of Edmonton
  7. Downtown Edmonton: Ground broken for The Parks towers on Jasper Avenue | CTV News
  8. New rental units in Edmonton are being snapped up | Edmonton Journal

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Cory Wosnack Principal & Managing Director cory.wosnack@avisonyoung.com +1 780.429.7556

Jason Gardner Vice President jason.gardner@avisonyoung.com +1 780.429.7569

Ally Shirley Administrative Coordinator ally.shirley@avisonyoung.com +1 780.702.0699

Charlotte Phillips Senior Marketing Manager charlotte.phillips@avisonyoung.com +1 780.429.7574

Mark Hartum Principal mark.hartum@avisonyoung.com +1 780.429.7557

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Hannah Belter Administrative Coordinator hannah.belter@avisonyoung.com +1 780.409.8796

Cori Vertz Marketing/Graphic Designer cori.vertz@avisonyoung.com +1 587.882.9756

Peter Schwann Principal peter.schwann@avisonyoung.com +1 780.429.7563

Tori Sara Administrative Coordinator tori.sara@avisonyoung.com +1 780.429.7561

Nathan Cannataro Manager of Insights nathan.cannataro@avisonyoung.com +1 780.428.7850

Karnie Vertz Principal karnie.vertz@avisonyoung.com +1 780.429.7551

Cailey Martiniuk Client Services Coordinator cailey.martiniuk@avisonyoung.com +1 780.429.7553

Spencer Schulze Data Analyst spencer.schulze@avisonyoung.com +1 780.429.7555