The asset & competitive set
Our brief analysis of Founders Square
Advantages
- Founders Square has a high walk score of 95
- Eight minute walk to Dallas Union Station, served by Amtrak, DART light rail and TRE commuter services, which sees about 3,000 riders per day
- Several nearby amenities: restaurants, hotels and retail/services
- Six minute walk to the AT&T Discovery District, a new tech, culture and entertainment neighborhood in the heart of downtown
- Historic building offering suites tailored to professional services such as law firms, CPAs
- Compatible to smaller tenants
- Convenient to Dallas Love Field Airport
- Highly educated workforce within a 10-mile radius
- On-site security
- Quick and easy access to major highways, including Woodall Rodgers Fwy, I-35E and US-75
- Covered, secure on-site parking with numerous parking options close to the building
- On-site tenant lounge/conference facility
- On-site food service
- On-site management
Opportunities
- Focus on retention of current tenants—introduce Avison Young leasing team with email/postcard and drop-off candy/snack gift
- Activate building lobbies/entry points—create more appeal for tenants
- Offer building signage to tenants that qualify
- Put floor plan marketing boards in all vacancies
- Create portable marketing center
- Add tasteful window clings or placard Vacancy signage to outside of vacant suites
- Make large space divisible if needed to meet demand
- Create a spec suite program; build out more spec suites and agile suites for convenient and quick leasing—stage furniture to promote move-in ready suites
- Use simpler 5-page lease with flexible terms for smaller tenants
- Consider small fitness center
- Upgrade tenant conference room/lounge
- Upgrade to LED light fixtures in all vacancies/common areas
- Upgrade food service
Competitive set
